Introducing the ‘Thought Leadership for Impact Makers’ workshop series
The latest Net Impact Amsterdam member benefit
Net Impact Amsterdam and Impact Brand Building have partnered to develop an exclusive 4-week, hands-on, learning programme to help impact-driven professionals refine their message, build thought leadership, and raise visibility amongst key stakeholders. ‘Thought Leadership for Impact Makers’ is dedicated to helping ambitious impact makers leverage strategic communications to effectively influence for positive change.
If there’s one thing we know: It’s that the impact professionals in our community are deeply dedicated to their missions.
However, many of you also shared that you struggle to effectively influence non-believers. As an impact community, we often struggle to convince decision-makers, we try to innovate with a scarcity mindset and often fail to gain credibility within our organisations and industries.
To achieve meaningful change — and to create a sustainable economy for future generations — we need more impact-driven professionals to gain influence, rise through the ranks and become decision-makers. That is, to become “thought leaders”.
This workshop aims to help impact-driven professionals build their thought leadership profile and establish themselves as experts in the emerging impact economy.
Are you an “impact intrapreneur” trying to steer your company from the inside, an entrepreneur trying to disrupt an outdated business model, a civil servant, or part of an NGO trying to make the world a better place? If you answered “yes” to any of these, the world needs to hear your voice. This workshop series is for you.
What will you learn?
Session 1: Introduction to personal leadership styles (Tuesday 4 May – 19:00-20:30)
Clarifying your personal purpose, defining your problem statement, and building the context to effectively communicate this to different audiences.
Session 2: Establishing a thought leadership niche (Tuesday 11 May – 19:00-20:30)
How to structure your storytelling and personal positioning through the use of a strategic narrative.
Session 3: Creating a strategy (Tuesday 18 May – 19:00-20:30)
How to create content consistently and with a central thread that aligns with your area of expertise.
Session 4: Spreading the message (Tuesday 1 June – 19:00-20:30)
Leveraging LinkedIn and other key social media platforms to ensure your message is reached by the correct audience. Ideas are only gain momentum when they’re shared!
Frequently Asked Questions
Who is this course for?
This course is for professionals who want to use their career as a force for good and to leverage their platform to influence others for greater impact. In this course, we will cover the basics of social media, content marketing, and public relations so that participants can walk away with a greater understanding of these mediums and how they can use them to increase their influence and authority within their organisation.
What will you walk away with?
Many impact professionals are weary of communicating and would prefer to do the work and let the impact be the reward. In a perfect world, this would be enough. But in today’s interconnected and digital society, your personal visibility significantly impacts your ability to challenge the status quo. In this course, you’ll not only be empowered with the tools to build your personal brand, but also with the confidence that your personal mission, perspective of the future, and your story are uniquely valuable to the greater impact conversation.
What if you can’t join all four sessions?
We strongly advise that you join all four sessions because, more than anything, the confidence that comes with community is intrinsically valuable. That being said, if you can’t make one or more of the sessions, we’ll send a video recording around after it’s finished.
Is there homework?
Like with every learning process, the more effort you put in directly equates to what you’ll get back. Each week, we’ll assign one piece of homework and one reading that will put what you’ve learned that week into practice. Is it mandatory? No. Should you do it? Yep!
Do I get a discount as a Net Impact Amsterdam member?
Yes! The price for this course is €139 but Net Impact Amsterdam members get a €40 discount on that price, bringing it to roughly €25 a session.
Can I get a refund if I don’t like the course?
Of course. We’ll do our best to make sure that you get value from this course, but in the case you don’t enjoy it, we’ll facilitate a refund, no worries.
Feel welcome to reach out to the Net Impact Amsterdam team anytime with questions at firstname.lastname@example.org.