Is IMM the new ESG?

Impact measurement and management (IMM) is the practice of identifying and assessing the effects that one’s business actions on people and the planet, and taking action to mitigate negative and maximize the positive impact in alignment with one’s predefined goals.

Measuring net impact

Upright is building a new type of quantification model for assessing the net impact of companies, with the aim of looking both at the negative as well as the positive impacts at the same time and enabling smarter decision-making for institutional investors, consumers, employees and companies themselves.